How to Sell on Amazon 2023

How to Sell on Amazon 2023

A Step-by-Step Guide for New Amazon Sellers! 

Amazon is the largest online retailer in the world, with hundreds of millions of customers and a reputation for quality and convenience. Are you interested in selling Amazon products but unsure where to start? How do you set up your account, create your brand and listings, and start to sell on Amazon?


Sell on Amazon


This step-by-step guide will show you how to start selling products on Amazon in 2023 and become a successful seller on one of the world's largest online marketplaces.

Set Up Your Amazon Seller Account

To start selling on Amazon, you must create a Seller Account. There are two types of accounts: The individual plan and the Professional selling plan. The Individual account is free to set up but has limited features, while the Professional account requires a flat monthly fee but offers advanced selling tools and more options.

The Individual plan is suitable for new sellers who plan to sell fewer than 40 items per month. It has no monthly subscription fee, but Amazon charges $0.99 per item sold, plus referral and other fees.

Sell on Amazon - Create Account

The Professional plan suits sellers who plan to sell more than 40 items per month. It costs $39.99 monthly but doesn't charge $0.99 per item sold. Instead, professional sellers pay referral fees and other fees. If you plan to sell fewer than 40 items monthly, choose the Individual plan. If you plan to sell more than 40 items monthly, choose the Professional plan.

Once you choose your selling plan, you must register for a seller account. To register an individual seller account, go to and click the "Register Now" button. Follow the prompts to create your account and provide all the required information, including your business name, tax, and payment information.

Choose the Right Amazon Store

Once you've created your Amazon account, you can choose the right Amazon store for your products. Amazon has different stores for regions like the US, UK, Canada, and more. You can also choose to sell on all Amazon stores worldwide.

List Your Products

The next step is to create listings for your products. You can list your products in any relevant category, but it's essential to do some market research first to find the most successful sellers and best type for your products. High-quality listings with detailed descriptions and photos are crucial to generate sales for attracting potential customers.

To list your products, go to your Amazon Seller Central account and click the "Add a Product" button. You can create a new product listing or add your brand logo or product to an existing one.

Photos & Descriptions - Third party sellers

When creating a new product listing, provide accurate and detailed information about your product. This includes the product title, description, features, and images. The more information and product detail pages you provide, the better your chance of attracting customers.

Pricing Products

Pricing is an essential part of selling on Amazon. It would help if you found a balance between pricing your products competitively and making a profit. Use Amazon's pricing tools to research your competitors and set your prices accordingly. Consider offering discounts or promotions to attract more customers.

Consider Amazon (FBA) Fulfillment Method

Amazon business offers Fulfillment by Amazon (FBA) business services, which allow you to store your products in an Amazon warehouse and let the Amazon fulfilment centre handle the shipping and customer service. This is a popular option for many sellers as it saves time and money on shipping fees. However, additional selling fees apply.

Amazon Business models

Furthermore, when you sell online on Amazon, you have two options for order fulfilment: Fulfillment by Amazon (FBA) or Merchant Fulfilled Network (MFN).

Fulfilment by Amazon (FBA) is Amazon's fulfilment service. With FBA, Amazon stores, picks, packs, and ships your products for you. FBA also provides customer service, returns management, and other services. The fees for FBA vary depending on the size and weight of your products, but they are generally competitive.

Merchant Fulfilled Network (MFN) is when you fulfil orders yourself. You are responsible for packing and shipping your products to customers. MFN can be cheaper than FBA, but it requires more work.


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Use Seller Tools and Amazon Advertising Solutions

Amazon provides various seller tools and advertising solutions to help you sell your products and promote your business model brand. These tools include the Amazon Seller App, Buy Box, Sponsored Products, Brands, and Display. These advertising options allow you to reach customers searching for products like yours or browsing related products.

Monitor Your Performance

Monitoring your performance is essential to becoming a successful Amazon seller. Keep track of key metrics, such as your sales, customer reviews, and product quality. Positive feedback and high-quality products are essential for successful Amazon sellers' success. Also, you can view detailed reports on your Amazon sales, Amazon fees, and expenses, making it easy to track your finances.

Provide Excellent Customer Service

Providing excellent customer service is crucial to maintaining high seller ratings, great online reviews, and attracting more customers for your online business. Respond to inquiries and complaints promptly and professionally to keep your customers satisfied.

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Manage Your Finances

Monitoring your finances is essential when selling on Amazon. Keep track of your expenses, fees, and profits to ensure that you're making a profit. Amazon provides detailed reports on your sales, fees, and expenses, making it easy to track your finances.

Continuously Improve Your Selling Plan

To be a successful Amazon seller, it's crucial to continuously improve your selling and competitive pricing plan. This includes optimizing your product pages, using advertising solutions, and adjusting your prices to remain competitive.

Overall, selling on Amazon marketplace is a rewarding experience for businesses of all sizes even if you're running your e-commerce website parallel to it. By following these steps and using the relevant keywords, steps, and options like "Amazon FBA," "professional seller account," and "selling plan," you can set up your own business account, create product listings, and attract customers.

Remember to stay on top of your performance and finances to ensure your success on Amazon. Good luck with your selling journey!


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We hope you enjoyed and benefited from reading this article. For any further help with buying designerwear or branded sportswear pallets, wholesale trainers, liquidation wholesale pallets, Amazon returns pallets, or startup business deals please feel free to contact us.

Top Down Trading Team

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