A Comprehensive Guide
Facebook Marketplace is a great platform for individuals and small businesses to sell their products and services to a wide audience.
As much as selling online to a distance audience the platform also gives the opportunity to sell items in your local area to a local buyer. However, navigating the platform can be confusing for first-time sellers selling on Facebook.
In this article, we will cover everything you need to know about how to sell on Facebook Marketplace, including how to sell things, list items, pricing strategies, and marketing tactics to reach potential buyers as an ecommerce business.
First, let's start with the basics of how to sell on Facebook Marketplace UK. To get started, you will need to create a Facebook account if you do not already have one. Once you are logged in, you can access the Marketplace by clicking on the "Shop" icon located on the left-hand side of your Facebook homepage.
From there, you can list your items for sale by clicking on the "Sell" button and filling out the required information, such as item name, description, total cost price, and photos. Make sure to include relevant details and good photos of your products to entice potential customers. It's also a good idea to take photos from multiple angles of your product.
When it comes to setting the right price to sell products, it's important to do some research on sold items or what similar products are selling for on the Facebook marketplace platform.
You can also take a look at the listing type and prices of similar items on other platforms to get an idea of what the going rate is. Keep in mind that you can always adjust your asking price if you're not getting the response you're hoping for.
Once your new listing is live, it's important to promote it to reach as many potential customers as possible. One effective strategy is to post regular updates about your products and services on your personal and business Facebook pages, as well as in relevant Facebook groups.
You can also use Facebook's paid advertising options to boost your listings to a wider buyer audience. Post ads on Facebook to reach interested buyers and increase your sell-through rate.
Shipping & Collections
Facebook's collection-only option offers a useful advantage for those who are selling larger items that would be difficult for shipping.
If you are posting items to offer delivery, be sure to include delivery costs in your listing and a shipping label on your item. Also, make sure to offer it to local buyers in your area.
When it comes to payment, Facebook Marketplace offers a variety of options between buyer and sellers. Customers can pay for their purchases using a debit or credit card, PayPal, or through Facebook's own payment system, Facebook Pay with purchase protection. Sellers can choose to be paid via PayPal, direct deposit, or in-person payment, such as pay cash.
Referral Fees (Listing)
Is Facebook Marketplace Free?
It's important to note that Facebook Marketplace does not charge any listing fees or total costs to post items for sale. This makes it a great platform for those who are just starting out with their e-commerce business or those looking to refer trade to their own site without incurring a fixed charge or any additional fees.
It's also important to be familiar with how the Facebook marketplace work by monitoring rules and always communicating with potential customers through Facebook messenger. When you receive messages from potential buyers, make sure to respond promptly and provide all the relevant information they need to make a purchase.
In conclusion, selling on Facebook Marketplace is a great way to reach a wide audience and drive sales for your products or services with zero fees for listing items for sale, various payment options, and marketing strategies.
It is a great platform to showcase your products or services. It's also a great way for ecommerce businesses to sell online and reach local buyers.
Keep in mind that following the marketplace rules and providing excellent customer service can help increase your sales and your reputation as a business on Facebook Marketplace.
We hope you find this article useful and informative. If you are planning to start selling on the FB marketplace we would be happy to supply you with the wholesale branded products you need.
Please contact us if you need any further help.
Top Down Team