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Digital Watches Are Back: How Gen Z Is Turning Casios into Profit in 2025
Retro Casios and digital watches are making a comeback, and clever resellers are capitalising on it. Discover which styles are in vogue and how to sell them for a profit.
(1 Min 59 Sec Read)
What if we told you that a humble £20 Casio could be the secret to your next profitable flip?
From TikTok unboxings to retro styling videos, digital watches — especially 90s-style Casios and G-Shocks — are experiencing a major comeback. With Gen Z embracing nostalgia and minimalist accessories, resellers are taking the chance to flip vintage timepieces for double, even triple the price.
Let’s explore why they’re trending, which models sell well, and how to capitalise on the digital watch revival.
Why Digital Watches Are Trending in 2025
Casios were once just everyday wear — school watches, dad watches, or affordable utility buys. But in 2025, that practical appeal is exactly what makes them stylish again.
Here’s what’s driving the growth:
☑️ TikTok nostalgia – 90s and Y2K fashion continues to dominate
☑️ Affordable cool – Discreet, gender-neutral, and often under £30
☑️ Smartphone fatigue – People prefer to check the time without checking notifications
Even celebrities like Emma Chamberlain, Jacob Elordi, and Zendaya have been seen sporting retro digital watches — making the accessory a must-have for minimalist trendsetters.
Top Digital Watch Models for Resellers
Resellers are achieving strong flips with the following styles:
☑️ Casio F91W – Classic black face, lightweight, wholesale under £15
☑️ Casio A168WA – Chrome style, ideal for 90s styling shoots
☑️ Vintage G-Shocks – Especially in bold colours (red, yellow, blue)
☑️ Retro LED watches – With square faces and striking displays
Buyers on platforms like Depop, eBay, and Vinted are searching for these styles using keywords such as “Y2K watch,” “vintage Casio,” and “retro wristwatch.”
How to List Digital Watches That Sell Quickly
Here’s how to enhance your flipping success:
☑️ Use TikTok-friendly keywords: #casiofit, #Y2Kstyle, #retroaccessory
☑️ Style with minimalist or loose streetwear in your photos
☑️ Include “working battery included” or “tested” in your titles
Pro tip: If you’re selling a bundle of accessories or clearance parcels, include one Casio-style watch as a surprise gift — it increases perceived value and encourages loyalty.
Q&A: Selling Digital Watches in 2025
Q1: Are these watches new or vintage?
Both types sell. New Casios with vintage designs do well — as do authentic retro finds from markets, car boot sales, or old stock.
Q2: What’s the ideal price point to sell?
☑️ F91W models sell for £10–£15
☑️ Chrome or G-Shock styles can fetch £20–£40 depending on condition
☑️ Vintage rarities can command even higher prices
Q3: Which platforms are best for watch flips?
☑️ Depop – Excellent for styled vintage shoots
☑️ eBay – Great for keyword-driven searches
☑️ Vinted – Quick flips with no fees
Final Thoughts
The digital watch trend proves one thing: small items can have serious resale power.
Whether you’re a fashion startup looking to diversify or a side hustler stacking flips, adding a few Casios or retro watches to your stock can help increase your basket size, attract traffic, and boost conversions.
Minimal effort. Maximum nostalgia.
And as trends go — this one’s ticking.