Author: John Hamilton

Luxury fashion brands including Gucci, Balenciaga, Alexander McQueen and Saint Laurent have pledged to stop using models under the age of 18. The French fashion group Kering, which owns the brands, announced it would no longer hire under-18 models to represent adults on both the catwalk and in advertising campaigns... Read more...

“We risk turning the customer off by making them feel like we’re suggesting they be less hygienic. We’re going up against years of cultural conditioning here.” I have a confession to make: I’ve been wearing the same black T-shirt every single day for two weeks now and I haven’t washed it yet. Anybody who knows me will realize this is very out of character. I’m a laundry addict. I get inordinate pleasure out of transforming my ... Read more...

When I was 14 or so, there was no greater thrill than a trip to Topshop’s Oxford Circus flagship. It was a gleaming fashion palace, filled to the brim with affordable delights. Life in there felt fantastic and by extension, anything I bought added sparkle (literally sometimes, a standout purchase being a pair of iridescent turquoise heels) to my Home Counties teen wardrobe.  ... Read more...

Sustainability is fashion's current greatest challenge and in recent years it's even become fashionable to be eco- countless brands have jumped on the bandwagon of consciousness and I’ve lost count of the number of press releases I’ve received from certain online retailers that are widely known to both engage in unethical practices and encourage a throwaway culture of fashion, yet are still trying to attach themselves to the cause... Read more...

Instagram, Facebook and WhatsApp are about to change our shopping habits. Earlier this year, Instagram launched a new shopping feature in the US that allows users to purchase an item with a single tap of a button. The feature, which launched on March 19 in the US, allows users to buy products from fashion brands – including Burberry, Dior and Prada, as well as beauty labels KKW Beauty and Nars. With the new checkout feature, shoppers are able ... Read more...

Retailers buying mobile-phone data that can track where and for how long people shop, eat, see movies -- and where they go before and after... Read more...

Entirely recyclable footwear would have been unimaginable a few years ago. But Adidas has achieved the first fully recyclable trainer that has a never-ending lifespan for spring 2021... Read more...

The fast fashion group will pilot online sales of second-hand garments on the Swedish site of its & Other Stories brand. STOCKHOLM, Sweden — H&M will trial sales of second-hand and vintage clothes as it seeks to tap into consumers' growing concerns about the environmental cost of fast fashion, its head of sustainability said on Friday... Read more...

From big shoulders to brooches, polo necks to hip bags, see the trends you can take away with ease from the shows. The autumn/winter 2019 fashion shows gave us fresh new talent, designer debuts and a whole lot of street style – but what of the clothes on the catwalk? We’ve broken down the most dominant and accessible trends to emerge from New York, London, Milan and Paris so that you can take note... Read more...

Instagram has launched an online shopping feature that will allow users to easily buy products directly from the social media platform. In short: users will be able to shop with a single tap on their phone... Read more...