UK brand whose sales jumped 35% last year says it appeals to women not driven by trends.
and have hit the big time selling £5 dresses and £1 bikinis to the youth market but another online British brand, Hush, is expanding rapidly in a .
Sales at London-based Hush, which is run by a husband and wife team, jumped 35% last year to more than £40m as its jumpsuits and dresses found an audience among women aged 35 to 45 who, it says, “like fashion but are not a slave to it”.
Brands send emails. Brands send, by some estimates, more than half of all the emails that are sent worldwide.
The cashier at Urban Outfitters recently asked me for my email when I bought something in a physical store, so that the company might send me emails every day, which I was already getting. Rihanna’s Savage X Fenty brand, I’m sorry to say, sends an egregious number of emails, and it’s not just me noticing. I have eaten at the fast casual Mediterranean restaurant Cava only one time, in a city I don’t live in, almost a year ago, and have received an email every week, like clockwork, which is actually pretty useful because the subject matter is typically which vegetables are in season.
Hip Scandinavian fashion retailer Carlings knew it had to make a big impression when it launched its first online store in 2018 — years after most other apparel brands.
Carlings has more than 200 physical stores in Norway, Finland and Sweden and is known for its wide range of jeans and casual clothes. When it finally started selling online last year, it wanted to do something that would draw people to its website and make it stand out. Virtual “clothes,” pieces that were available only as digital items, turned out to be the answer.