Wholesale Fashion Blog

London Fashion Week returns on Friday to celebrate the nation’s most esteemed design talents. Over the course of five days, editors, buyers and social media influencers will come together to see what brands including Molly Goddard and JW Anderson have up their sleeves for spring/summer 2020. But this September could mark the beginning of a seismic shift in the fashion industry.  With the increasing likelihood of... Read more...

Fur has always been one of the most incendiary topics in the fashion industry, but the debate has reached new heights in recent months as an increasing number of labels implement bans on using animal skins in their clothing. The ethical issues of using animal fur for clothing are well-documented, and while it might’ve once been considered uber glamorous to glide down the street in a fluffy mink coat like a 1930s Hollywood starlet,&... Read more...

UK brand whose sales jumped 35% last year says it appeals to women not driven by trends. PrettyLittleThing and Missguided have hit the big time selling £5 dresses and £1 bikinis to the youth market but another online British brand, Hush, is expanding rapidly in a backlash against fast fashion. Sales at London-based Hush, which is run by a husband and wife team, jumped 35% last year to more than £40m as its jumpsuits and ... Read more...

Tech giant Google and sustainability champion Stella McCartney are teaming up to help reduce the environmental footprint of the fashion industry. McCartney has long spearheaded the use of recyclable fabrics, organic cotton and synthetic leathers in her designs, so it seems only natural that Google should look to the 47-year-old to help create a scheme which aims to improve sustainability in the fashion supply ... Read more...

Brands send emails. Brands send, by some estimates, more than half of all the emails that are sent worldwide. The cashier at Urban Outfitters recently asked me for my email when I bought something in a physical store, so that the company might send me emails every day, which I was already getting. Rihanna’s Savage X Fenty brand, I’m sorry to say, sends an egregious number of emails, and it’s not just me noticing. I have eaten at the fast ... Read more...

Hip Scandinavian fashion retailer Carlings knew it had to make a big impression when it launched its first online store in 2018 — years after most other apparel brands. Carlings has more than 200 physical stores in Norway, Finland and Sweden and is known for its wide range of jeans and casual clothes. When it finally started selling online last year, it wanted to do something that would draw people to its website and make it stand out. Virtual... Read more...

The flower associated with youth and innocence is in full bloom on the high street... Summer florals are nothing new in fashion, but this year one particular flower is taking over: the daisy. As the weather hots up, traditional black, white and orange daisy designs are flourishing, while more colourful interpretations are also in bloom... Read more...

Luxury fashion brands including Gucci, Balenciaga, Alexander McQueen and Saint Laurent have pledged to stop using models under the age of 18. The French fashion group Kering, which owns the brands, announced it would no longer hire under-18 models to represent adults on both the catwalk and in advertising campaigns... Read more...

“We risk turning the customer off by making them feel like we’re suggesting they be less hygienic. We’re going up against years of cultural conditioning here.” I have a confession to make: I’ve been wearing the same black T-shirt every single day for two weeks now and I haven’t washed it yet. Anybody who knows me will realize this is very out of character. I’m a laundry addict. I get inordinate pleasure out of transforming my ... Read more...

When I was 14 or so, there was no greater thrill than a trip to Topshop’s Oxford Circus flagship. It was a gleaming fashion palace, filled to the brim with affordable delights. Life in there felt fantastic and by extension, anything I bought added sparkle (literally sometimes, a standout purchase being a pair of iridescent turquoise heels) to my Home Counties teen wardrobe.  ... Read more...