Digital 'Clothes’ Could Be The Next Big Instagram Hit

Hip Scandinavian fashion retailer Carlings knew it had to make a big impression when it launched its first online store in 2018 — years after most other apparel brands.

Carlings has more than 200 physical stores in Norway, Finland and Sweden and is known for its wide range of jeans and casual clothes. When it finally started selling online last year, it wanted to do something that would draw people to its website and make it stand out. Virtual “clothes,” pieces that were available only as digital items, turned out to be the answer.

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