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How the Fashion Industry is Coping with the Coronavirus Crisis
05 Feb

How the Fashion Industry is Coping with the Coronavirus Crisis

As January comes to an end, it’s only been little over half a month since the Chinese government warned its citizens — and the world — about the coronavirus. On January 31st, as the outbreak continues to spread, with more than 8,000 reported infections worldwide, citizens up to the news that WHO officially listed the coronavirus as a global emergency, elevating the situation from a China-only crisis to a global one.

In the past 17 years since the outbreak of the deadly SARS virus, China has become deeply integrated into the world economy, which has helped spread the coronavirus beyond the mainland, effecting a host of global industries, including travel, tourism, and retail. Additionally, economists have warned that the timing of the virus could send China’s already fragile economy into further turmoil, compounding the newly announced US-China phase one trade deal and China’s venture into a consumption-driven growth model.

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ASOS Launches Tool Allowing Shoppers To See Clothes On Different Body Types
15 Jan

ASOS Launches Tool Allowing Shoppers To See Clothes On Different Body Types

Asos has launched a trial of a new tool on its site that allows shoppers to see what their clothing selections would look like on different body types.

The “See My Fit” feature is an augmented reality tool that has been created in collaboration with Israeli AR company Zeekit.

It provides online shoppers with a simulated view of what an item of clothing would look like on models of various sizes, in order to better reflect the body types of individual customers.

The See My Fit button is currently available to use when viewing one of 800 selected dresses.

When used, the feature offers a view of 16 models wearing the same dress who range in size from a four to an 18, and in height from 5’ 1’’ to 5’ 9’’.

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