Luxury Fashion Brands Pledge To Stop Using Under-18 Models

Luxury fashion brands including GucciBalenciagaAlexander McQueen and Saint Laurent have pledged to stop using models under the age of 18.

The French fashion group Kering, which owns the brands, announced it would no longer hire under-18 models to represent adults on both the catwalk and in advertising campaigns.

Francois-Henri Pinault, chairman and chief executive of Kering made the announcement on Wednesday at the Copenhagen Fashion Summit.
“We are conscious of the influence exerted on younger generations in particular by the images produced by our houses,” Pinault said. 
“We believe that we have a responsibility to put forward the best possible practices in the luxury sector and hope to create a movement that will encourage others to follow.”
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