Google Launches Scheme With Stella McCartney To Help Reduce Fashion's Environmental Footprint

Tech giant Google and sustainability champion Stella McCartney are teaming up to help reduce the environmental footprint of the fashion industry.

McCartney has long spearheaded the use of recyclable fabrics, organic cotton and synthetic leathers in her designs, so it seems only natural that Google should look to the 47-year-old to help create a scheme which aims to improve sustainability in the fashion supply chain.  

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