Womenswear etailer PrettyLittleThing has opened the doors of its 7,000 sq ft LA office on Melrose Avenue.
The two-storey building features the etailer’s office, along with a “unicorn lounge”, photography studio, pedicure stations and glam bar.
The new location will host events for influencers and celebrities, “providing a place for them to explore the brand and try on clothes.”
Umar Kamani, founder and chief executive of PrettyLittleThing, said: “I am so excited to be launching our Melrose office and influencer unicorn lounge. Everything we have created in this space has been made to be Instagram friendly. I wanted to create a space where girls can feel like they are living in a fairy tale.
“I am so grateful for everyone’s support and I’m proud of what the brand has achieved since we launched into the US market.”
The Manchester-based fast-fashion brand, owned by the Boohoo Group, launched in 2012.
BY ISABELLA FISH