Privacy Policy

PRIVACY POLICY IN GENERAL 

Top Down Trading Limited complies with the new General Data Protection Regulation (GDPR) and the Data Protection Act (2018) and is committed to ensuring that your privacy is protected. This privacy policy sets out how Top Down Trading Limited uses and protects any information that you provide when you use this website. Any personal information collected through the use of this website will only be used in accordance with this privacy statement.

This Privacy Policy should be read alongside, and in addition to, our Terms and Conditions, which can be found at: https://www.topdowntrading.co.uk/terms-and-conditions.html.

Top Down Trading Ltd reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law.  Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.

 

Please read this privacy policy carefully.

 

1. Definitions and interpretations

 

• In this privacy policy, the following definitions are used:

Data	Collectively all information that you submit to Top Down Trading Ltd via the Website.  This definition incorporates, were applicable, the definitions provided in the Data Protection Laws;
Cookies	A small text file placed on your computer by this website when you visit certain parts of the Website and/or when you use certain features of the Website.  Details of the cookies used by this Website are set out in the clause below (Cookies);
Data Protection Laws	Any applicable law relating to the processing of personal data, including but not limited to the Directive 96/46/EC(Data Protection Directive) or the GDPR, and any national implementing laws, regulations and secondary legislation, for as long as the GDPR is effective in the UK;
GDPR	The General Data Protection Regulation (EU) 2016/679;
Top Down Trading Lt, we or us	Top Down Trading Ltd, a company incorporated in England and Wales with registered number 06267569 whose registered office is at Chase Green House, 42 Chase Side, Enfield, Middlesex, EN2 6NF;
UK and EU Cookie Law	The Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;
User and you	Any third party that access the Website and is not either (i) employed by Top Down Trading Ltd and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Top Down Trading Ltd and accessing the Website in connection with the provision of such services; and
Website	The website that you are currently using, www.topdowntrading.co.uk, and any sub-domains of this site unless expressly excluded by their own terms and conditions

 
WHAT INFORMATION WE COLLECT

2. We collect information when you register with us, sign up for our newsletter, contact us via on-line contact form, email us, complete a transaction/order with us or enter a prize draw or any other competition with us. We collect the following information: 

Your name

Email address

Telephone number

Shipping address

Billing address

Payment method details

Demographic information such as preferences and interests

Other information relevant to customer surveys and/or offers

3. When we collect what information:

When you sign up for our newsletter, we collect your email address and your name (given that you are logged-in as a member).

When you register with us, we collect your name and email address.

When you contact us via online contact form, we collect your name, email and contact number.

When you email us, we collect your name, email address and demographic information (given that this information is made available by yourselves)

When you complete a transaction/order with us, we collect your name, email address, shipping and billing address, telephone number and payment method information.
 

4. We also collect personal information about you by using "cookies" on our website. For the complete list of cookies we collect please see the list of cookies we collect section below.

HOW WE USE THE INFORMATION WE COLLECT

5. The information collected about you will not be used for any other purposes and will not be sold or otherwise disclosed to any other organisations. Any personal information collected is used solely by Top Down Trading Ltd, for the purposes of:

Processing orders

Dealing with any enquiry or requests

Contacting you for market research purposes and/or sending you information about our products and services from time to time. We may send you promotional emails about new products, special offers or other information which we think you may find interesting.

Customising the website in accordance to your interests to improve our services to you.

6. Statistics on website traffic, sales and other commercial information are also gathered in an attempt to improve our services to you.

7. We will only pass your contact name, contact telephone number and delivery address on to the carrier company responsible for delivering your order.

 

DATA RETENTION

8. Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purpose outlined in this privacy policy or until you request that the Data be deleted.

9. Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

CONTROLLING YOUR PERSONAL INFORMATION

10. You may choose to restrict the collection or use of your personal information in the following ways:

When you are asked to fill in a form on the website, look for the box that you can click to indicate whether you want the information to be used by us for direct marketing purposes.

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at [email protected].  

11. We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

12. You may request details of personal information which we hold about you. You may apply for a Subject Access Request (SAR) which under the new GDPR will be sent to you free of charge. If you would like a copy of the information held on you please write to us at [email protected].

13. If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

YOUR RIGHTS

14. You have the following rights in relation to your Data:

• Right to access – the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information.  If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request.  If we refuse your request, we will tell you the reason why.
• Right to correct – the right to have your data rectified if it is inaccurate or incomplete.
• Right to erase – the right to request that we delete or remove your data from our systems.
• Right to restrict our use of your data – the right to “block” us from using your Data or limit the way in which we can use it.
• Right to data portability – the right to request that we move, copy or transfer you data.
• Right to object – the right to object to our use of your Data including where we use it for our legitimate interests.

 

15. To make enquiries, exercise any of your rights set our above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing you Data), please contact us via this email address: [email protected].

16. If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your compliant to the relevant data protection authority.  For the UK, this is the Information Commissioner’s Office (ICO).  The ICO’s contact details can be found on their website at ttp://ico.org.uk/.

SECURITY

17. We are committed to ensuring that your information is secure. Thus, security measures have been put into place ensuring all reasonable steps are taken to protect your personal information.

LINKS TO THIRD-PARTY SITES

18. Our website may contain third-party links to other websites. Once you have used these links to leave our site you should note that we do not have any control over these sites. Each of these linked websites has a separate independent policy and is not governed by this privacy statement. We encourage you to exercise caution and look at the privacy statement applicable to the website in question. We therefore cannot be responsible or liable for the protection and privacy of any information which you provide whilst visiting such sites.

COOKIES

What are cookies?

19. A cookie is a small text file which after permitting permission is stored on your computer, phone or other web enabled devices when you access the Top Down Trading Ltd website.

How and why are cookies used?

20. Cookies are an essential part of how our site works. Some of these cookies are required by our site to enable you to transact whilst other cookies enable us to give you an enhanced, personalised web experience.

Cookies are used to help analyse web traffic or lets you know when you visit a particular site.

21. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

18. We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve this website in order to tailor it to your needs. The information is only used for statistical analysis purposes, and then the data will be removed from the system. 

22. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website.

23. You may also share your views and experiences with us on our site through social sites such as Facebook and Twitter. By using these features, you are also consenting to allow cookies from these providers. More information about how these providers use cookies can be found at their websites.

24. All Cookies used by this Website are in accordance with current UK and EU Cookie Laws.

LIST OF COOKIES WE COLLECT

25. By using our site, you consent to the use of these cookies. The table below lists the cookies that are collected and used, and what information they store.

 

COOKIE name	COOKIE Description
CART	The association with your shopping cart.
CATEGORY_INFO	Stores the category info on the page that allows displaying pages more quickly.
COMPARE	The items that you have in the Compare Products list.
CURRENCY	Your preferred currency
CUSTOMER	An encrypted version of your customer id with the store.
CUSTOMER_AUTH	An indicator if you are currently logged into the store.
CUSTOMER_INFO	An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS	Stores the Customer Segment ID
EXTERNAL_NO_CACHE	A flag, which indicates whether caching is disabled or not.
FRONTEND	You session ID on the server.
GUEST-VIEW	Allows guests to edit their orders.
LAST_CATEGORY	The last category you visited.
LAST_PRODUCT	The most recent product you have viewed.
NEWMESSAGE	Indicates whether a new message has been received.
NO_CACHE	Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART	A link to information about your cart and viewing history if you have asked the site.
POLL	The ID of any polls you have recently voted in.
POLLN	Information on what polls you have voted on.
RECENTLYCOMPARED	The items that you have recently compared.
STF	Information on products you have emailed to friends.
STORE	The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE	Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS	The products that you have recently viewed.
WISHLIST	An encrypted list of products added to your Wishlist.
WISHLIST_CNT	The number of items in your Wishlist.

 

26. You can choose to enable or disable Cookies in your internet browser.  By default, most internet browsers accept Cookies but his can be changed.  For further details, please consult the help menu in your internet browser.

27. You can choose to delete Cookies at any time; however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

28. For more information generally on Cookies, including on how to disable them, please refer to aboutcookies.org.  You will also find details on how