Top Down Trading Ltd. - Wholesale UK EX CHAINSTORE CLOTHING and Fashion Footwear

Website Last Updated on 13/06/2017

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The Changing Face of Festival Fashion

We all know something strange happens upon crossing the threshold at a music festival. It makes us feel, despite all evidence to the contrary, that plastic foliage and hair go well together. That Wild West fringing belongs on every inch of our metropolitan bodies. That grandma's bedspread looks rad as a belted minidress. And that wellies are, on balance, quite sexy. It follows, then, that festivals are a ripe market for fashion brands looking to extend their hold over our wallets. H&M have mined this increasingly rich seam for a while. The Swedish retailer has sponsored the Californian-desert-based Coachella for the past seven years, after a brief flirtation with the Isle of Wight festival. Last week it released its second annual "H&M Loves Coachella" capsule collection (rainbow crochet, distressed jeans) fronted by Hailey Baldwin. Several pieces have sold out on its website ahead of the official VIP Coachella party this Friday, but they've got competition: this year Calvin Klein will host its first "desert rave", having acquired a property near the festival to create "an immersive lifestyle experience".

Celebrity dressing is another key focus for brands seeking to capitalise on festival fever. The T-shirt brand Wildfox, which has had a presence at Coachella "since Paul Oakenfold was on the main stage", is king of placement, having clothed Alessandra Ambrosio, Kendall Jenner and Adwoa Aboah (below) in their slogan sweaters. "Festivals really are our brand, and always have been," says Jimmy Sommers, Wildfox CEO. "We have been at Coachella from the beginning. Then when we started Wildfox we didn't really have any money to promote the brand. So for $2,000 I flew a banner from a plane saying, 'I'm higher than you' with a smiley face on it. More people saw that than anything else, and it really captured the Coachella free spirit." Coachella parties in turn provide celebrities with the chance to tout their wares. Kate Bosworth used 2015's festival to promote her collaboration with the shoe line Matisse Footwear on Instagram. Ambrosio promoted her jewellery collaboration with BaubleBar, her Alé by Alessandra beach collection, and her H&M swimwear campaign. Gigi Hadid...

you get the picture. It's taken the Brits a little longer to get with the programme. Coachella, after all, dwarves Glastonbury, with 579,000 attendees compared to the 180,000 who fill Somerset's Pilton Farm each June. But the retail opportunity is still ripe, according to Hunter, one of the best-known brands seeking to profit from our love of live music and endless cider. In December 2015 Hunter decided to step away from the traditional catwalk-led fashion schedule to focus efforts on "directly engaging its customer". In other words, Alasdhair Willis, the creative director of Hunter, is reconnecting his wellington boots with their muddy natural habitat, capitalising on that mythical moment in 2005 when Kate Moss wore the "original tall" style for the first time. "Festivals are more than just a destination for live music," he said last month. "The reach and commercial opportunity of festivals makes them a very serious business. The non-disposable moments at festivals carry so much weight - they are unforgettable, water-tight, locked-down emotional memories that as a brand, you want to access and be associated with." The thing is: "festival fashion" in its current fringing-and-fluoro incarnation is irredeemably naff. Perhaps that's why several brands contacted for this piece were keen to distance themselves from the cliché. "At Topshop we try not to think of dressing for a festival as a uniform," says Jacqui Markam, the high-street brand's design director. "It's more about real girls interpreting and having fun with their own style - not blending in with the crowd, but standing out." ASOS, too, are this season offering a "summer shop" edit, rather than a dedicated "festival shop". What people want from a modern festival is changing - ergo, festival fashion is changing. According to research gathered by the trend forecasting agency, JWT Intelligence, three-quarters of British millennials attend one festival per year, and of those, 73% will spend more on experience than on "stuff". The emphasis is no longer on fancy dress, glitter and getting wasted," says Maks Fus Mickiewicz, senior researcher at the Future Laboratory. "It's about new experiences - such as seeing the Northern Lights while partying with like-minded people at Iceland's Secret Solstice, or even seeking out educational experiences at places like Telka, a festival run by the singer Robyn that's designed to help get girls into coding and other STEM cell subjects." That said, it seems some Coachella attendees are still keen to look the part. The singer Vanessa Hudgens, unofficial queen of the desert, just posted evidence of her $190 manicure on Instagram. (Sourced from Vogue website-by Ellie Pithers/Picture Credit: Getty)

NEW Ladies Container CLEARANCE 99p

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To place an order or for more information, kindly contact us directly or via e-mail: sales@topdowntrading.co.uk

 



http://www.topdowntrading.co.uk/containers.html

LADIES BAGS & PURSES PALLET / UK EX CHAIN - LB1

We are pleased to offer...
LADIES BAGS & PURSES PALLET / UK EX CHAIN - LB1


To place an order kindly contact us directly or via e-mail: admin@topdowntrading.co.uk



http://www.topdowntrading.co.uk/pallets.html

LADIES BAGS & PURSES PALLET / UK EX CHAIN -LB1

New Arrivals - Ladies Containers

WE ARE PLEASED TO OFFER...

Ladies Containers - over 40 containers in stock.

New Arrivals.


FOR MORE INFORMATION OR TO PLACE AN ORDER PLEASE CONTACT US DIRECTLY : admin@topdowntrading.co.uk.


 

www.topdowntrading.co.uk

New Arrivals - Ladies Containers

Men`s SMART MIX Clothing Pallet- MSMCP

WE ARE PLEASED TO OFFER Mens mixed clothing pallet / New Arrivals /summer & spring.

LIMITED STOCK! DESIGNER BRAND INCLUDED.
Clothing types please reffer to the photos: T-shirts, polos, tops, bottoms, trousers, chinos etc.,


PLEASE REFER TO THE PHOTO FOR THE PALLET CONTENT. PALLET PACKED WITH A FULL RATIO , BOXED .


FOR MORE INFORMATION OR TO PLACE AN ORDER PLEASE CONTACT US DIRECTLY : admin@topdowntrading.co.uk.

 

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MEN`S SMART MIX CLOTHING PALLET- MSMCP

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Children's ex UK chain store and high street fashion BEAUTIFUL selection of mixed ratio packed clothing pallet.


Clothing types : boys & girls tops, t-shirts, trousers, shirts, dresses, jeans ,blouses, skirts ,baby suits ,jackets, etc.


Please refer to the image boards for the pallet content, all photos have been randomly taken.


For further information please contact us at sales@topdowntrading.co.uk

 

www.topdowntrading.co.uk

Children`s New Arrivals Clothing Pallet - CLEARANCE

New arrivals for Spring 2015

WE ARE PLEASED TO OFFER New arrivals for Spring 2015


www.topdowntrading.co.uk

SPECIAL OFFER! Childrens Sets Summer Clothing Container

We are pleased to offer SPECIAL OFFER!


Childrens Sets Summer Clothing Container
WAS: £1.85 Now: 85p ONLY

 

- Children's mixed clothing container boys & girls 
- DEAL OF THE YEAR - 85 P ONLY! 
- A full range of clothing included are: childrens sets
- Available in full size range from newborn up to 10 years
- Plenty of different clothing types, styles and colours available 
- Kindly contact us for more information or to place an order by e-mail : admin@topdowntrading.co.uk or directly on : 0208 443 5263.

 

SPECIAL OFFER! Ladies Shoes Pallet - New Arrivals 2015

We are pleased to offer SPECIAL OFFER!

Ladies Shoes Pallet - New Arrivals 2015

WAS: £4.50 Now : at £2.75 ONLY + VAT


The pallet consist of different styles : ballerina shoes , heels , wedge shoes, espadrille, court shoes , sandals , sneakers , stylish flip flops.

600 pairs fited per pallet.

All shoes are in their original packaging and in imacculate condition.


Please refer to the photos for the pallet content .
To place an order kindly contact us directly or via e-mail : admin@topdowntrading.co.uk


www.topdowntrading.co.uk

Children's Dress Collection

WE ARE PLEASED TO OFFER...

Children's Dress Collection


For further information please contact: sales@topdowntrading.co.uk


www.topdowntrading.co.uk

Children's Dress Collection

Childrens Spring Arrivals

Spring is already here...

We are pleased to offer Childrens Spring Arrivals.

Plenty of different clothing types, styles and colours available



 

www.topdowntrading.co.uk

Childrens Spring Arrivals

CHILDREN`S SETS BARGAIN CLOTHING PALLET- BEST SELLER 99p

WE ARE PLEASED TO OFFER CHILDREN`S SETS BARGAIN CLOTHING PALLET- BEST SELLER 99 P


Children's ex UK chain store and high street fashion BEAUTIFUL selection of mixed ratio packed clothing pallet.


Clothing types :90% of childrens sets, boys & girls tops, t-shirts, trousers, shirts, dresses, jeans ,blouses, skirts, etc.


For further information please contact: sales@topdowntrading.co.uk


www.topdowntrading.co.uk

Easter is already here...

WE ARE PLEASED TO OFFER

Easter Basket - 300.000 pcs Childrens Sets at 99p.



Exclusive Men's & Ladies UK Fashion Clothing Pallet- FOR UNIQUE Boutiques Only!

WE ARE PLEASED TO OFFER...

Exclusive Men's & Ladies UK Fashion Clothing Pallet - FOR UNIQUE Boutiques Only!


Ladies New Arrivals 2015

Spring is coming and we are going to offer new deals.
Ladies New Arrivals 2015 is already here.

Don't miss it.

 

Ladies Best

WE ARE PLEASED TO OFFER GREAT LADIES CLOTHING FOR ONLY £1 .

Wholesale Exclusive Sunglasses Pallet

WE ARE PLEASED TO OFFER GREAT MIXTURE OF DESIGNER BRANDS FROM OUR CONTAINERS PROMOTIONS .

BRAND INCLUDED : M&S, F&F, NEXT, FRENCH CONECTION...

3000 PCS PER PALLET

CHILDRENS WORLD - BEST BRANDS

Huge range on new childrenswear lines, Ex UK high street clothing for clearance prices! not to be missed...


Prices starting from 99p


 

Last Week Final Clearance

We are moving into the Last Week Final Clearance of

our JANUARY SALE.

 

Our January sale means big deals in a lot of products.

 

So dont miss it.

 

 

CHILDREN'S JANUARY SALE

Children's January Sales has arrived!

 

Special prices you can't miss!

 

For all sales enquiries/orders please contact at

078 0561 4581 - sales@topdowntrading.co.uk

 

 

January Sale

Christmas has passed and you know what that means... January sale!


Check out our clothes sale and clearance bargains now!


For all sales enquiries/orders please contact at

078 0561 4581 - sales@topdowntrading.co.uk

 

 



Merry Christmas and a Happy New Year 2015

To all our valued customers & suppliers,

may we take this opportunity to wish you and your families a very Merry Christmas and a prosperous New Year!

 

We would also like to thank you for all your continued custom and support throughout 2014 and look forward to working with you in 2015 and beyond!

 

For all sales enquiries/orders please contact at

078 0561 4581